Compare Money Transfers To United Kingdom
United Kingdom Cider Market Insights 2013
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This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable. Market valuation data and selected pricing data are also included. Key Market Issues 2012 had an especially wet summer which undoubtedly hurt the cider category. Consumer spending continued to be hindered by the on-going economic situation. Drunk over ice, Magners was the founding father of these so called ‘modern ciders’. These beverages have appealed to a wider audience and blurred the line between FABs and cider. White cider, which had initially been offered as a premium proposition, continue to fade to well under 10% of the market. These strong ciders tarnished the good name of cider and for many years prompted the category to struggle with image problems. Interest in cider is growing around the world with many operators looking to these new markets to expand their businesses. Key Highlights The market is being driven by the so called modern ciders, of which flavored products are at the forefront.